We infused creativity and purpose into crafting a thoughtful brand identity for Lady Buddha, a socially conscious food start-up. Our work spanned logo design, typography, brand palette, and visual communication, all tailored to reflect the brand's ethos. We also developed planet-friendly packaging, including tiffins, frozen meal trays, and masala packs, alongside storefront branding and in-shop retail designs. The goal was to position Lady Buddha as a boutique Indian food brand, rooted in the timeless wisdom of home-style Indian cooking, offering wholesome and authentic meals.