Multi-tasking is never easy – just ask anyone who is good at it! If you’re juggling too many balls at once it’s inevitable that you’re going to drop one from time to time. The same can be true when you’re managing multiple social media platforms. Likes, comments and queries you want to respond to can come at you from all directions while you’re desperately trying to create and post great content, leaving you feeling thoroughly overwhelmed.
But a few simple techniques can help you manage your social media accounts efficiently and keep those stress levels down.
How to Manage More Than One Social Media Account?
- Have software that combines every social profile in to one place
- Automate and regulate important tasks
- Fix the times and frequencies of your posts
- Use cross-posting effectively
- Repost and curate some parts of your content
- Use templates
- Make time for engagement
- Encourage collaboration
- Keep analytics in one place
Pros of Using Multiple Social Media Accounts
As a business owner, you might ask why running more than one account is even necessary. But remember that social media platforms aren’t all the same. Each has its own specialty and serves a different purpose. If you’re looking to hire someone for example, it’s likely you will use LinkedIn, rather than Facebook. If you have an influencer promoting your product, it’s probably going to be on Instagram.
How Many Social Accounts Are Enough?
There really is no ‘right number.’ Some SMBs choose to have as many as possible, while others run only a couple. It really is a case of ‘to each their own’ – what works for one entrepreneur may not be the best way for another. That’s why it’s so important to know your target audience and the platforms that are likely to interest them. If you want to focus on a relatively small number of people, then one or two social media accounts are probably enough. If you’re aiming at a larger group, having more platforms may well assist you.
For a small business, it’s a good idea to start with one platform and add more as your company grows – but always make sure that you have the necessary knowledge to maintain more than one platform. This leads to the key question – what is the best way to manage multiple social media accounts?
Have Software That Combines Every Social Profile into One Place
When apps are kept separate it can be difficult to move from one to another and you risk making mistakes. Bringing all of them all together can save you a great deal of time and you’ll be able to access them through your laptop and computer without the distractions of calls and the endless WhatsApp messages you’ll get if you’re trying to update on your phone.
We can help you manage your accounts on:
- X
- YouTube
Letting us do it all for you is of course the easiest way of all to guarantee stress free social media and super content!
Automate and Regulate the Important Work
Posting regularly on multiple platforms without a schedule is asking for an injection of chaos we can all do without. It’s far better to coordinate content and release it in batches at set times.
Upload at Fixed Times and Frequency
The demographics of social platforms vary and so do their peak times. Posting too much content on one platform and too little on another is never a good idea. You’ll need to strike a balance and get to know the optimum time and quantity of your posts.
Ideally, you should try and use the platform’s analytical tools to help choose the best time to post.
Use Cross-Posting Effectively
Every platform is different and you should tailor your content accordingly – but there’s no need to spend days reworking every post for each one, because content which shares the same assets can be tweaked and shared on multiple platforms.
Repost and Curate Some Portion of Your Content
Let’s say you’re running a restaurant and you have customers who upload photos of your food. That can really help promote your business, so reach out to the snack snapper and other content creators to see if you can get them to promote your brand even further.
Use hashtags, trivia based competitions and polls to make your feed engaging. Or you can share a link about some interesting news or views in your industry and add your comments.
This enables you to curate content, enlighten your audience with new information and make new connections too.
Utilize Templates for Content
Creating a template to build your posts around will reduce the time and effort and keep your content attractive and consistent.
Make Time for Engagement
For a SMB, engagement with customers is vital and growing a social media following is a great way to do it. Make time to respond to comments, mentions, tags and DMs. Choose one category to interact with at least every five days and you’ll encourage brand loyalty. When you contact your audience, use a central dashboard. Unifying software will help you get the most out of the engagement process.
But avoid spending hours obsessing over customer comments. Running your own business is never stress free. Give yourself time to turn off, turn away from the screen, put your feet up and relax!
Encourage Easier Collaboration
One of the greatest pleasures of running a small or medium sized business is not having to answer to an inconsiderate or difficult boss. But as companies grow, so do the responsibilities of their owners. Allowing easier collaboration can take some of the pressure off the harassed entrepreneur. Use social media to give your team access to their assigned roles, with set workflows and password management.
Keep Analytics in One Place
Every platform has a built-in analytics tool. Use it to help you operate multiple social media accounts, achieve business related goals and keep up to date with your progress.
Interconnect Business Tools With Your Social Media
Social media tools are only some of those used by the social media manager. You’ll already be using third-party tools for project management, image editing, customer support and many others.
Managing multiple platforms can be a daunting task. But following our tips will help you feel like an effective media manager rather than a failed juggler.
Using media management software, automating tasks, scheduling posts, and repurposing content will save time and effort and keep you ahead of the social media pack.
Always track your results and adjust your strategy as required to ensure that you are getting the most out of your social media projects. With a little planning and effort, you can use social media to connect with your target audience, build brand awareness, and ultimately drive sales. Or you could just reach out, say hi and we’ll show you how it’s done.
